![]() This strategy greatly reduces the chances that start-ups will spend a lot of time and money launching products that no one actually will pay for.īlank, a consulting associate professor at Stanford, is one of the architects of the lean start-up movement and has seen this approach help businesses get off the ground quickly and successfully. They test, revise, and discard hypotheses, continually gathering customer feedback and rapidly iterating on and reengineering their products. Lean start-ups, in contrast, begin by searching for a business model. Traditionally, a venture’s founders would write a business plan, complete with a five-year forecast, use it to raise money, and then go into “stealth mode” to develop their offerings, all without getting much feedback from the people they intended to sell to. ![]() In the past few years, a new methodology for launching companies, called “the lean start-up,” has begun to replace the old regimen. ![]()
0 Comments
Leave a Reply. |